The Borghi Principle
Where have you gone Mr. Borghi? So today Nissan officially pulled their name from the Radio Shack team. Quick year-end review: Nissan. Rabobank. R8 (Petrol). Big Mat. All pulling out of pro cycling in the past few months. Can you blame them? What's poignant...and should cause some serious change in Aigle... ought be the inescapable fact that these companies - all of whom bought into professional cycling as a (positive) publicity vehicle for their brands -- are writing big checks to NOT have their name associated with what they obviously now deem a sordid show. They'd rather not get the publicity they're paying for, because they feel the association is that bad for their brand. "We'll pay you but would rather our name not be associated with you lot anymore... in any way, shape or form." Nice endorsement eh? Don't let the revolving door hit you on the way out! How sad is it when a company who once supported the sport feels it'