Waar is Freddy?
Cafe regulars know that flahute and I are longtime, loyal Freddy Maertens superfans. Freddy is still 'de beste.' ...Ole ole ole!! Here's another reason why (as if we needed it). A new Vedett beer ad campaign-promotion in Belgium features cafe favorite wieleridol Freddy Maertens. The concept? Have Freddy travel around Belgium in what looks like a cement mixer converted into a 'mobile bed and breakfast'. Intercept unsuspecting passers by. Talk them into a stay, with the former champion coming along as personal tourguide and party starter. Great tongue in cheek stuff. Here at the wielercafe , there's one thing we revere above all else, and that's a great champion who doesn't take himself too seriously. Can you picture any other ex-World Professional Road Champion doing this? Didn't think so. Check out the video below. I especially liked the part where Freddy reads excerpts from his new book 'A life in black in white