Lessons learned running with a Badger...
Watching the Tour de France this year made me think a lot about the impact of 'radio and watt meter-controlled-racing'. Of being a slave to the numbers, to technology. It may make for optimal athletic performances, but the digitally-controlled racing that results can make for a 'less-than-optimal' sporting spectacle. It made me think about Bernard Hinault. Somebody once said, " you shouldn't meet your heroes, you'll be disappointed, " I beg to differ. Back in 1989, I was fortunate to find myself working with LOOK as the marketing manager of their US distributor at the time. Hinault, just a few years retired after a legendary career, was working for LOOK - a new cycling brand built on his sweat and Bernard Tapie's cash- in a promotional and consulting capacity. I first met him in Venice at the LOOK international meeting. Over three days in one of the world's great cities, I quickly discovered this was not the guy portrayed in the
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